The New Mart Building began its incarnation as the Harris Newmark Building. Designed by famed architects Curlett & Beelman, it was dedicated by Mr. Newmark’s sons in his honor when it was completed in 1926. Harris Newmark, who died in 1916, was one of the city’s earliest leaders, a generous philanthropist and the founder of many charitable organizations still in existence.
In 1980 Ben Eisenberg, a real estate entrepreneur who owned many other properties in downtown Los Angeles, purchased the building. An innovative and creative property owner, Ben began to convert what, at that time was entirely an apparel manufacturing facility into a building dedicated exclusively to wholesale fashion showrooms. In 1983, Ben, and his wife, Joyce, renamed the building The New Mart.
Built in 1926, The New Mart is a DTLA icon—granted landmark status in 1988 for its elegant façade. In early 1986, Ben Eisenberg placed the building under the Ben and Joyce Eisenberg Foundation with a singular mandate: that its success directly fund charitable giving—primarily supporting medical research and the care of children and the elderly.
After Ben’s passing, Joyce Eisenberg deepened that mission while carrying forward his vision, completing the transformation from manufacturing to a gallery of apparel showrooms by 1987. Later restorations revived the building’s original drama—revealing ornate ceiling moldings, accented in gold leaf, and recreating the bronze entrance canopy from recovered blueprints.
The New Mart’s showrooms are architectural jewels—glass-fronted spaces set among original cement floors and Beaux Arts columns, each styled by the designers who call the building home. With 100+ wholesale showrooms and roughly 1,000 lines, it draws buyers from around the world to discover what’s next in apparel and accessories.
The New Mart makes a lasting impact on Downtown Los Angeles—through charitable giving, spaces that inspire creativity, places to gather and dine, and continued support of jobs in the DTLA Fashion District.